Workshop

2017国际华人人机交互大会工作坊介绍

国际华人人机交互大会(http://chchi2017.icachi.org)于6月7日到9日在广州白云国际会议中心召开。为了更好地使参会者了解人机交互所涉及的专业和热点知识,大会推出了以下工作坊,请专业和高水平的主讲人为大家讲授相关基本技能、产品和服务、支付和动效、体验目标管理等热点话题。

The Fifth International Symposium of Chinese CHI (Chinese CHI 2017 : http://chchi2017.icachi.org) will be held in Guangzhou Baiyun International Conference Center in Guangzhou, China from June 7th to 9. In order to make the participants understand the professional knowledge and focus those HCI involves, Conference launched following workshops, inviting professional and high level speaker teaching basic skills, products and services, payment and dynamic effect design, target management experience and other hot topics.

工作坊一到工作坊五为基础培训课程,授课时间3小时,适合入门级用户体验研究员、设计师和其它相关人员。讲师工作经验6-10年。工作坊六到工作坊十二是特色和高级工作坊,适合有一定实践经验的从业者参加。

Workshops 1-5 are basic skills training courses. Every course lasts for 3 hours, suitable for researchers, designers and relevant people who just get started in user experience. The teachers all have 6 -10 years relevant working experience.Workshop 6 to 12 are feature and advanced workshops for practitioners who need certain practical experience.


 

 

 

工作坊一:《用户研究基础》.

分类

  • 基础工作坊

主讲人

  • 蔡晴晴,用户体验策略师,用户研究及服务设计专家(八年以上用户体验咨询经验),唐硕。

语言

  • 中文

时间

  • 2017年6月7日 星期三 上午9:00-12:00

背景介绍

  • 用户研究是用户体验从业者的基本技能,我们邀请具有丰富经验的老师给体验行业的入门者讲授相关基本概念、方法和操作要点,并且通过现场交流及相关案例讲解传授研究中的技巧和注意要点。

课程大纲

  • 用户研究基础概念及研究方法
  • 用户研究基础流程及相关工具
  • 用户研究数据分析方法
  • 用户画像、竞品分析、SWOT分析等常用研究手段及相关案例介绍

参加者获益

  • 掌握用户研究的基本原理和方法
  • 了解用户画像建立、研究数据的分析和实践要点
  • 了解用户需求及痛点的挖掘和提取思路

适用对象

  • 希望从事用户体验工作的用户研究人员、可用性工程师
  • 产品经理
  • 运营经理
  • 期望深入用户体验的相关从业者

 

 

 

Workshop 1: The Foundation of User Research.

Level

  • Basic Training

Speaker

  • Qingqing Cai, User Experience Strategist, User Research and Service Design Expert, TANG Consulting.

Language

  • Chinese

Time

  • Wednesday June 7th, 2017, 9:00-12:00 am

Background Information

  • User research is the basic skill of user experience design. We invite experienced teacher to talk about basic definition, methodology and practical rules about user research in order that participants can get some skills and notes through the case study that showed by  teachers.

Outline

  • General introduction about the definition and methodology of user research.
  • The basic process and relevant tools about user research.
  • How to analyze the data that collected during research process.
  • Introduce some basic research methods such as persona, competitive analysis, SWOT etc. combined with relevant case show.

Participants will learn

  • Understand the basic methods and process of user research.
  • Learn about how to creat personas and how to analyze information and data from real users.
  • Learn about how to get insights from user needs and pain points.

Targeted Audiences

  • User experience engineers and researchers
  • Product managers
  • Operation managers
  • Practitioners who want to be deeply involved into user experience industry.

 

 

 

工作坊二:《交互设计基础》.

分类

  • 基础工作坊

主讲人

  • 石峰,CEO,用户体验、运营专家,深圳睿动信息技术有限公司。

语言

  • 中文

时间

  • 2017年6月7日 星期三 上午9:00-12:00

背景介绍

  • 交互设计是用户体验从业者的基本技能,我们邀请具有丰富经验的老师给体验行业的入门者讲授相关基本概念、方法和操作要点,并且通过现场交流传授交互设计中的技巧和注意要点。

课程大纲

  • 介绍交互的基本知识
  • 交互设计原则及规范
  • 企业案例分享

参加者获益

  • 掌握交互设计的基本对象和方法
  • 掌握交互设计的原则和实践要点
  • 了解交互设计规范的结构和写作要点

适用对象

  • 希望从事用户体验工作的用户体验设计师、可用性工程师
  • 产品经理
  • 期望深入用户体验的相关从业者

 

 

 

Workshop 2: The Foundation of Interactive Design.

Level

  • Basic Training

Speaker

  • tanley, CEO of Shenzhen RDDO Info Tech Ltd. Co. ,User Experience and Operation Expert.

Language

  • Chinese

Time

  • Wednesday June 7th, 2017, 9:00-12:00 am

Background Information

  • Interactive Design is a basic skill for user experience practitioners, and we invite experienced teacher to teach basic concepts, methods and operations, and through the on-site exchange, teach research skills and notes.

Outline

  • Basic knowledge of interactive design.
  • The principles and specification of interactive design.
  • Corporate cases.

Participants will learn

  • Master basic interaction design objects and methods.
  • Knowledge of interaction design principles and practice.
  • Understand the structure of interaction design specification and notes.

Targeted Audiences

  • Engineers looking to work in user experience design, usability engineering
  • Product managers
  • Practitioners looking to deepen their user experience skills

 

 

 

工作坊三:《视觉设计规范及技巧入门》.

分类

  • 基础工作坊

主讲人

  • 欧阳雷,品牌数字化专家 / 独立顾问(十年以上工作经验),青橙lime创意设计

语言

  • 中文

时间

  • 2017年6月7日 星期三 上午9:00-12:00

背景介绍

  • 视觉设计是用户体验中对从业者的艺术设计能力要求相当高的基本技能,我们邀请具有丰富经验的老师给体验行业的入门者讲授相关基本理论概念、方法和操作要点,并且通过现场交流传授移动应用设计中的规范、技巧和注意要点。

课程大纲

  • 什么是视觉设计
  • 视觉设计师做什么
  • 认识色彩
  • APP设计的原则和规范
  • 案例分享

参加者获益

  • 掌握视觉设计的基本概念、色彩理论和方法
  • 掌握APP设计的原则和规范
  • 了解业界最佳实践

适用对象

  • 希望从事用户体验工作的交互设计师和视觉设计工程师、可用性工程师
  • 产品经理
  • 期望深入用户体验的相关从业者

 

 

 

Workshop 3: The Specification and Foundation Skills of Visual Design.

Level

  • Basic Training

Speaker

  • Lei Ouyang, Digital brand expert / Independent Consultant, Lime Creative Ltd (UK).

Language

  • Chinese

Time

  • Wednesday June 7th, 2017, 9:00-12:00 am

Background Information

  • Visual design requires a highly skilled ability of artistic design in User Experience, we invite experienced teacher to teach basic theoretical concepts, methods and operations, and through the on-site exchange, teach mobile application design specifications, tips and notes.

Outline

  • What is visual design?
  • What do visual designers do?
  • Get to know colors.
  • The principles and specification of APP design.
  • Case study.

Participants will learn

  • Master basic concepts of visual design, color theory and methods.
  • Master the principles of APP design and specification.
  • Learn industry best practices.

Targeted Audiences

  • Engineers looking to work in user experience and interactive design, visual design, and usability engineering
  • Product managers
  • Practitioners looking to deepen their user experience skills

 

 

 

工作坊四:《可用性测试》.

分类

  • 基础工作坊

主讲人

  • 李宏汀,心理学系教授,浙江理工大学,研究总监,insightlab。

语言

  • 中文

时间

  • 2017年6月7日 星期三 下午2:00-5:00

背景介绍

  • 可用性测试是用户体验从业者的基本技能,我们邀请具有丰富经验的老师给体验行业的入门者讲授相关基本理论概念、方法和操作要点,并且通过现场交流传授测试中的技巧和注意要点。

课程大纲

  • 可用性测试基本概念
  • 设定可用性测试目标
  • 脚本撰写及测试环境搭建
  • 结果分析和报告撰写
  • 演练

参加者获益

  • 掌握可用性测试的基本概念和方法
  • 掌握测试方案设计、实施和结果分析要求
  • 通过演练熟悉相关过程和输出

适用对象

  • 希望从事用户体验工作的体验工程师、可用性工程师
  • 产品经理
  • 运营经理
  • 期望深入用户体验的相关从业者

 

 

 

Workshop 4:Usability Test.

Level

  • Basic Training

Speaker

  • Hongting Li,  Professor of Psychology of Zhejiang Sci-Tech University,insightlab CRO.

Language

  • Chinese

Time

  • Wednesday June 7th, 2017, 2:00-5:00 pm

Background Information

  • Usability Test is a basic skill for user experience practitioners, and we invite experienced teacher to teach basic concepts, methods and operations, and through the on-site exchange, teach tips and notes.

Outline

  • The basic concepts of usability test
  • Setting usability testing research objectives.
  • Usability testing interview script writing and lab setup.
  • Data analysis and report.
  • Examples and practices.

Participants will learn

  • Master basic concepts and methods of usability test.
  • Master test plan preparation, implementation and analysis of results.
  • Through practice on-site understand the process and outputs.

Targeted Audiences

  • Engineers looking to work in user experience research, usability engineering and usability test
  • Product managers
  • Operation manager
  • Practitioners looking to deepen their user experience skills

 

 

 

工作坊五:《移动互联网背景及用户体验全流程介绍》.

分类

  • 基础培训

主讲人

  • 产品专家,从事交互设计工作8年有余,曾服务于 B.A.T三家公司,对场景化设计于2B端,有自己独到的见解。

语言

  • 中文

时间

  • 2017年6月7日 星期三 下午2:00-5:00

背景介绍

  • 本课程是互联网用户体验从业者的入门课程,我们邀请具有丰富经验的老师给移动互联网的入门者讲授移动互联网及用户体验相关概念和流程,并且通过问题启发现场用户,传递用户体验的重要性和解决思路(如何用体验解决问题,为企业或项目增加收益及口碑)。

课程大纲

  • 互联网的起源、发展与未来
  • 谈谈互联网中的用户体验
  • 用户体验的重要性
  • 用户体验设计全流程介绍

参加者获益

  • 掌握移动互联网和用户体验的基本概念
  • 了解用户体验的重要性并掌握解决思路
  • 了解用户体验设计的全流程

适用对象

  • 希望从事移动互联网的用户体验工程师、交互设计和视觉设计工程师
  • 互联网产品经理
  • 互联网运营经理
  • 期望深入用户体验的相关从业者

 

 

 

Workshop 5: The Introduction to Mobile Internet Background and User Experience Process.

Level

  • Basic Training

Speaker

  • Product expert, engaged in interaction design work for more than eight years, once in the service of B.A.T three companies, the scene design in 2 b side, have their own original ideas.

Language

  • Chinese

Time

  • Wednesday June 7th, 2017, 2:00-5:00 pm

Background Information

  • This is the introductory course for Internet user experience practitioners, we invite highly experienced teacher teach the beginners of mobile Internet about mobile Internet user experience concepts and process, and through the on-site communication,  the importance and the strategy ( how to use experience to solve problems and increase revenue and reputation for enterprises or projects ) of user experience will be shown.

Outline

  • The origin, development and future of internet.
  • User experience in the Internet.
  • The importance of user experience.
  • Introduction to the process of user experience design.

Participants will learn

  • Master basic concepts and methods of user experience of mobile Internet.
  • Understand the importance of user experience and the solution.
  • Understand user experience design process.

Targeted Audiences

  • Engineers looking to work in mobile internet user experience, designers
  • Internet Product Manager
  • Internet Operation Manager
  • Practitioners looking to deepen their user experience skills

 

 

 

工作坊六:《眼动仪原理与使用》 .

分类

  • 特色工作坊

主讲人

  • 张震玮,CEO,爱威视科技

语言

  • 中文

时间

  • 2017年6月7日 星期三 下午2:00-5:00

背景介绍

  • 用户体验的优化不凭直觉靠数据,和其他信息数据相比,人的眼睛视线具有直接、自然的特点,能够有效反馈用户的体验,眼动追踪技术和眼动仪就是对人眼视线的研究,通过检测并记录眼睛观察外界过程中一些参数的变化,直观反应用户的视觉数据信息。我们利用眼动追踪技术在一些领域对用户体验进行了优化的实践,如果你也希望借助于定性定量的数据方法进行用户体验的提升,那欢迎一起来探讨,除了应用眼动追踪技术进行体验优化外,或许还可以找到应用眼动追踪技术的新的应用场景。

课程大纲

  • 眼动跟踪技术简介和眼动仪的测评原理
  • 建立眼动跟踪的体验模型和眼动测评和分析方案
  • 采用眼动技术测评改进的用户体验案例
  • 实验设计与演练

参加者获益

  • 了解眼动追踪技术的基本原理和应用
  • 了解眼动测评系统在一些重要场景的相关实践
  • 尝试构建眼动测评方案对一些对象进行评估和优化

适用对象

  • 用户体验设计师
  • 产品经理
  • 期望提升人机交互体验的人群

 

 

 

Workshop 6: How Eye Tracker works and how to use.

Level

  • Featured Training

Speaker

  • Zhenwei Zhang, CEO of Eyevision Technology Co., Ltd.

Language

  • Chinese

Time

  • Wednesday June 7th, 2017, 2:00-5:00 pm

Background Information

  • User experience optimization does not rely on intuition but on data. Compared to other information data, human sight line is inherent, direct and can effectively feed back user experience. Eye tracking technology is the research on human sight line. The eye movement tracker can capture user’s intuitive response to visual data information by detecting and recording slight changes in some parameter during eye movement. We adopt eye tracking technology in various territories of to optimize user experience. If you also want to introduce qualitative and quantitative data to enhance user experience, then welcome to explore. In addition, you may also find new application scenarios of eye tracking technology.

Outline

  • Introduction to Eye Tracking technique and assessment principles.
  • Establish user experience model, assessment and analysis plan of Eye Tracking.
  • Case study of improved user experience using Eye Tracking techniques.
  • Test design and practice.

Participants will learn

  • To understand basic principles of eye tracking technology and application.
  • To understand related practice of eye movement evaluation system in some important scenarios.
  • Try to build eye movement evaluation program to evaluate and optimize some cases.

Targeted Audiences

  • User experience designer
  • Internet Product Manager
  • People who wants to improve human-computer interaction experience

 

 

 

工作坊七: 《利用服务设计工具协同相关人员进行体验创新》 .

分类

  • 高级工作坊

主讲人

  • 蔡晴晴,用户体验策略师,用户研究及服务设计专家(八年以上用户体验咨询经验),唐硕。

语言

  • 中文

时间

  • 2017年6月8日 星期四 下午3:00-6:00

背景介绍

  • 服务设计的过程是一个需要充分调动相关人员高度参与的过程。相关人员包括:我们的客户即服务的享受着,包括企业的高管即服务资源的协调者,包括服务人员即服务的最终提供者等等。每类角色的相关利益点不同,而好的服务设计需要充分考虑不同角色的相关利益,将商业、客户需求、员工效率等要求在服务设计过程中进行较好的平衡。因此,服务设计师在这个过程中需要扮演一个好的利益关系协调者,需要充分引入各类角色参与服务设计的过程。而服务设计的工具则是服务设计师们与各类角色互动的至关法宝。

课程大纲

  • 服务设计方法流程介绍
  • 服务设计工具讲解
  • 服务设计案例实践

参加者获益

  • 了解服务设计的一般流程及相关方法
  • 学会如何利用工具引入相关人员进行服务设计的协同创新

适用对象

  • 企业高管、服务设计师、设计策略师、市场营销人员、服务行业创业者、项目经理及客户关系管理者等对服务设计感兴趣、需要通过对服务设计方法及工具的学习改善企业、团队及自身工作方法的相关人员。

 

 

 

Workshop 7: Involve different kinds of stakeholders to co-creative by using service design tools.

Level

  • Advanced Training

Speaker

  • Qingqing Cai, User Researcher Strategist, TANG Service Design Lab Manage, TANG Consulting.

Language

  • Chinese

Time

  • Friday June 8th, 2017, 3:00-6:00 pm

Background Information

  • Service design is a process that needs to involve different kinds of stakeholders to co-creative. Stakeholders include: Our customers that means who will buy our products and services; Enterprise senior managers who are responsible to coordinate resources for providing service; and also service provider who will provide service to the end customers. They have different motivations and benefits. Service design should cover all of these stakeholders needs to balance business, customer requirements, and staff efficiency. So, it is very important to have a good facilitator to involve all these roles neatly. At the same time, appropriate tools are necessary to be used during the process of service design.

Outline

  • Introduction of basic service design process.
  • Introduction of service design tools.
  • Practice of service design project.

Participants will learn

  • Know about basic service design process and related tools.
  • Learn how to involve stakeholders to co-creative by using service design tools.

Targeted Audiences

  • Enterprise senior managers, service designers, design strategists, marketing, entrepreneurs, project manager, and some other people who are interested in design and want to improve their way of working by learning service design and related tools.

 

 

 

工作坊八: 《举重若轻—嵌入式产品体验设计》 .

分类

  • 高级工作坊

主讲人

  • 张贝,高级设计leader ,设计顾问及商务社交产品创始人,前腾讯

语言

  • 中文

时间

  • 2017年6月8日 星期四 下午3:00-6:00

背景介绍

  • 在移动产品类型中,基于WebView框架下开发的H5轻应用甚至各类小程序大量出现在日常生活中,它们轻简,免安装,易于分享,迭代速度快,占用空间小,但完全可以满足用户的场景需求,甚至替代了原生的应用程序,我们将这类产品叫做嵌入式产品。嵌入式产品的体验层级,信息规模,界面规范,都要受到所属大产品和平台的深刻影响乃至约束,如何把握设计尺度并反哺平台体验称得上是举重若轻,在这种要求下,进一步探讨平台基础能力的扩展设计对于嵌入式产品的影响也非常值得关注。

课程大纲

  • 剖析嵌入式产品体验与原生产品体验的区别,综合探讨设计定位,目标用户,驱动力,方法,原则等
  • 案例分析与解决
  • 设计评价与互动

参加者获益

  • 设计定位与评价方法
  • 设计规范制定的思路与流程
  • 用户研究方法在交互设计中的具体实施

适用对象

  • 交互设计师,用研设计师,设计管理者,产品策划

 

 

 

Workshop 8:Embedded Product Experience Design.

Level

  • Advanced Training

Speaker

  • Billie Zhang, Former Tencent senior design leader,Design consultant and founder of social networking products.

Language

  • Chinese

Time

  • Thursday June 8th, 2017, 3:00-6:00 pm

Background Information

  • Among mobile products, various types of H5 applications based on the WebView framework have appeared in large numbers in people’s daily lives. These applications are simple, easy to share, free of installation, and they iterate fast. They have fully met the users’ needs in a lot of scenarios, sometimes are even able to replace the native applications. They are thus called embedded products.
    Experience hierarchy, information scope, interface specifications for such embedded products, will be subject to your products and platforms. How to define the design scale and then feedback useful points into the platform experience is a hard. Further exploring the platform’s ability for embedded products is definitely worthy of the attention.

Outline

  • We will start with an analysis of the differences between the embedded product experience and the native product experience, and then we will further explore design positioning, target audience, user motivations, as well as design methods and principles..
  • Case Analysis & Solution Discussion.
  • Design Evaluation & Interaction.

Participants will learn

  • Design positioning and evaluation methods.
  • Design specifications and process development thinking.
  • User research methods embodied in interaction design.

Targeted Audiences

  • Interaction designers, research designers, design manager, and product planning managers.

 

 

 

工作坊九: 《服务接触点优化工作坊》 .

通告:本次服务接触点优化工作坊,因为讲师在内容安排上,需要一定的报名人数,才能给学员有完整的体验,而这次的人数还未到达门槛,因此讲师不希望参加的学员远道而来却未获得完整的课程体验,所以主动取消此次工作坊。

对于已经报名的学员,讲师一方面感到抱歉,希望各位学员可以谅解讲师对于课程体验的坚持,另一方面,如果各个学员想多接触不同观点的服务设计文章,可以参考以下网址:http:// vide.tw/author/nor

讲师希望透过主办单表达歉意,也建议已经报名的学员,参加另一场服务设计相关的工作坊。

分类

  • 高级工作坊

主讲人

  • 陈启彰,用户服務体验总监 & 创办人,领潮创意设计。

语言

  • 中文

时间

  • 2017年6月9日 星期五 上午9:00-12:00

背景介绍

  • 过去的用户研究的应用,探讨的内容大多以电子产品的使用行为为主,也就是发生在电子载具上的服务。本工作坊特别将服务发生的点,放在服务的场域之中,让学员体验在使用电子载具的服务之前,还有哪些服务可能会适用在用户身上,让学员日后在UI规划上,更能够贴近用户的真实情境。

课程大纲

  • 研究员要从服务现场带回什么
  • 从访查资料中找出接触点
  • 找出接触点上要执行的活动
  • 透过小组脑力激荡提出新的互动
  • 优化服务流程

参加者获益

  • 服务设计入门
  • 理解服务接触点的解构与应用
  • 进行学员间的交流
  • 理解如何进行一场有效的工作坊

适用对象

  • 想跨境服务设计的UX以及IxD的研究员或是相关从业人员
  • 想理解服务设计或是有意导入服务设计的单位

 

 

 

Workshop 9: The workshop of the optimization on service touch point.

Level

  • Advanced Training

Speaker

  • Nor Chen, Service Design Research Consultant & Founder, Poseidon Service Design.

Language

  • Chinese

Time

  • Thursday June 9th, 2017, 9:00-12:00 am

Background Information

  • In the past, when we talk about user research, we always focused on user behaves of using electronic products. In other word, we only talk about the service on electronic devices. This workshop not only focuses on the service on electronic devices, but also other service in service process. Participants will understand what other services may be occurred before or after users use electronic product. After this workshop, participants will know how to think more when they design UI, and find out what users really need.

Outline

  • To know what data researcher should collect from the service field.
  • To find out touch point from data.
  • To know the main activity at touch point.
  • To learn how to give new interaction at touch point via brainstorming.
  • To give a better service Process.

Participants will learn

  • Concept of Service Design.
  • How to analyze and apply touch point.
  • How to interactive with other participant.
  • How to run a workable workshop.

Targeted Audiences

  • Researcher or employee of UX or IxD, who willing to join the field of service design.
  • Manager or company owner who willing to run a service design project next year.

 

 

 

工作坊十: 《设计相对论—后红包时代我们如何去设计支付》.

分类

  • 高级工作坊

主讲人

  • 莫一民,腾讯FiT金融市场部视觉负责人,腾讯。

语言

  • 中文

时间

  • 2017年6月9日 星期五 上午9:00-12:00

背景介绍

  • 互联网金融是什么?腾讯完成了从红包,到支付,到互联网金融的整体性跃进。在期间,设计师所面向的用户的不同,和产品的飞速增加,会面对“一个体系下不同性格产品的设计”。我们从红包开始,到根据用户的生活需求来做的“一机式”支付体验,再到通过互联网思维与对用户的理解,去影响和推动传统的公司,让他们理解互联网,理解用户,然后加入互联网+支付。再到打造支付网络,和更深一层的金融网络。面对严肃的金融网络,我们如何给用户一个轻松的教育,让用户从理财入手,让普罗大众理解金融,从而加入到我们的“轻松理财和普惠金融”的金融体验上来。在本次工作坊中,可以了解到,在腾讯完成从红包到支付到互联网金融的整个跃进过程中,在强调内容的扁平化设计大行其道的年代。如何用“问”与“解问”的方式来完善我们的设计思维,如何在越来越依赖扁平,规范,模板的设计氛围里去做UI创意;来避免产品特性与产品性格的千篇一律。通过本课程,可以体验我们如何对严肃的金融,通过一些小的物件设计,来体现设计对受众的体验式关怀与感受产品的性格特性?这些特性造成的些差异化设计所造成的产品与设计之间的摩擦,我们如何用同理心的方式去避免。

课程大纲

  • 腾讯的互联网金融之“道”
  • 后红包时代,我们如何设计支付
  • 单技能设计师到方案型设计师的修炼之道

参加者获益

  • 了解腾讯从红包,到支付,到互联网金融的进化
  • 结合案例,了解把“设计思维”运用到设计中的方法
  • 体会“设计师思维”向“用户+产品+设计”的实用性设计思维的转化
  • 了解我们如何设立设计目标,到取得设计成果,以及我们是如何进行一体化的思考,打造方案型设计

适用对象

  • 产品经理,设计师,设计管理者及越设计越不了解设计的人群

 

 

 

Workshop 10:Relative Design-how can we design payment in the post red-packet world.

Level

  • Advanced Training

Speaker

  • Yimin Mo, Graphic Design Lead in FiT Finance Marketing Department, Tencent.

Language

  • Chinese

Time

  • Friday June 9th, 2017, 9:00-12:00 am

Background Information

  • What is Internet financing?  Tencent has transferred from the red packet to payment, and then to a complete Internet financing system. In the process of transformation, our designers had to target at different types of users, and adapt to different internet products and often they will face the problem of “design products of different characters under the same system”. Starting from the red packet, we designed the complete payment experience based on users’ life needs. We tried to influence and push traditional companies to understand the Internet and the users so that they will join the Internet + payment. We built the payment network and the financing network to support it too. How can we educate users about finance which is such a serious topic? We started from money management, enabling common people to understand finance, motivating them to join the easy and beneficial Internet financing experience.
    In this workshop, you will learn how did Tencent avoid designing the product character like every product on the market, under the background of flat design; you will understand how did we design in small details to adapt to flat design to ensure the users’ experience and feel the characters of the product, as well as use empathy to avoid the conflict between the product and the design.

Outline

  • Tencent's Internet Finance "Road".
  • After the era of red envelopes, how should we design payment?
  • From single skill designer to the program designer's practice.

Participants will learn

  • Learn how Tencent evolved red packet to payment and to Internet financing.
  • Learn how to use design thinking with real case studies.
  • Experience "designer thinking", transfer to "user + Product + Design".
  • Understand our objectives in the design and results achieved, as well as how we think of integration and grow designers.

Targeted Audiences

  • Product managers, designers, design managers or people who don’t understand design.

 

 

 

工作坊十一: 《交互新维度—动态交互链》.

分类

  • 高级工作坊

主讲人

  • 朱斌。

语言

  • 中文

时间

  • 2017年6月9日 星期五 下午3:00-6:00

背景介绍

  • 传统交互设计采用二维平面的设计原型、设计控件和逻辑关系,已经良好的运作了10年之久。随着软硬件技术进步,更高维度的动效设计开始展露其不容忽视的优势。一时间各种动态效果,绚丽方案层出不穷,纷繁复杂。我们也经历了如此的阶段,却发现我们只是将一种更高维度的技术拿到低维度来使用,而不是站在更高维度的视角去重构和优化整个系统。动效设计不单纯是视觉效果的进化,更应该是串行整个用户体验的承载,在系统中打造一种“全链式”的动效体验,将开启交互体验全新的领域。

课程大纲

  • 动效设计实际案例以及设计实战经验、教训分享
  • 分组模拟“全链式”动效设计场景及纸面模型
  • 分享交流及Q&A

参加者获益

  • 理解如何区分单点动画效果和系统动画设计
  • 尝试如何构建系统动画模型
  • 分辨并统一系统动画和交互逻辑的关系
  • 如何突破方寸面板得到更大的交互空间

适用对象

  • UI、GUI designer
  • 用户体验设计师
  • 产品经理
  • 期望了解动画设计及交互的朋友

 

 

 

Workshop 11: The New Dimension of Interaction: Motion Interaction System.

Level

  • Advanced Training

Speaker

  • Bin Zhu.

Language

  • Chinese

Time

  • Friday June 9th, 2017, 3:00-6:00 pm

Background Information

  • The traditional interactive design always uses flat design prototypes,  framework and interactive logical relation. Those have been work for years. With the progress of hardware and software technologies, new interaction way comes out: motion interaction. It's higher dimensional than before, many advantages comes out and everyone followed the trend. A variety of dynamic effects, brilliant program endless, complicated design used to many apps and OS. Is it good for users or not? It's complicate but we are doing the same things and feel no good. we use motion design as a tools but not a new channel for interaction. Motion design is not simply the evolution of visual effects, but should serially load the entire user experience, in the system to create a "full chain" dynamic experience, will open a new field of interactive experience.

Outline

  • The course is divided into two parts, the first part is more academic, and the second part is more interactive.
  • Part One: 1)Animation design overview and typical usage; 2)Motion model animation design and its source; 3)The use of spatial relations.
  • Part Two: Pictures are always more eye-catching than text,   and moving is always better than static.

Participants will learn

  • How to distinguish single point animation effect from animation system design.
  • How to construct system animation models.
  • To distinguish the relationship between system animation and interaction logic.
  • How to break through interaction space.
  • How to use animation to tell stories and draw animated storyboards.

Targeted Audiences

  • UI / GUI designers
  • User experience designers
  • Product Managers
  • People who want to understand interaction design and animation

 

 

 

工作坊十二: 《运用IBM Design Thinking 认识用户与订定迭代目标》.

分类

  • 高级工作坊

主讲人

  • 江宗哲,资深用户体验设计负责人,IBM物联网事业群。

语言

  • 中文

时间

  • 2017年6月9日 星期五 下午3:00-6:00

背景介绍

  • 从项目启动,前期调研到进行开发,最后产品正式上线,团队一刻也没停下来的不停追赶,但还记得初心吗?

课程大纲

  • Understand - Explore - Prototype - Evaluation

参加者获益

  • 理解IBM DESIGN THINKING的核心概念。并且学会如何使用IBM DESIGN THINKING的方法去挖掘和捕捉用户真正的核心需求并转化进行产品设计和落地。

适用对象

  • 产品经理,交互设计师,开发工程师

 

 

 

Workshop 12: Utilizing IBM Design Thinking to Know Your User and Make Iteration Goals.

Level

  • Advanced Training

Speaker

  • Steven Chiang,  Lead senior UX designer, IBM.

Language

  • Chinese

Time

  • Friday June 9th, 2017, 3:00-6:00 pm

Background Information

  • From the kick off moment, to the pre-research of the product development, to the product launching moment, the whole team usually doesn’t stop to chase time at all. However, do you still remember what get you started?

Outline

  • Understand - Explore - Prototype - Evaluation.

Participants will learn

  • Understand the core concept of IBM Design Thinking. Learn how to utilize IBM Design Thinking to capture the real user needs and thus transfer it into product design.

Targeted Audiences

  • People who works for the research, technology and management in car product strategy planning, car development planning, car innovation design, marketing, product service and user experience

大会为不同水平的参加者安排了相关具有培训性质的工作坊。由于大会初次独立举办,我们还没有考虑类似参与者输出内容的、具有交流和总结性质的工作坊。我们也期待这次大会,通过和您的交流,开拓更多有价值的交流组织形式,为提高未来的人机交互水平共同努力。

The topics and program of this conference can be found from the homepage (http://chchi2017.icachi.org). The conference has training workshops for different levels of participants. Since the first independent conference, we do not organize that workshop which needs output given by participants, with thoughts and summary through the workshop. We are also looking forward to this conference, through with your communication, to develop more valuable activity forms, to promote future level of human interaction work together.

这次国际华人人机交互大会也很荣幸邀请到UXPA中国能够合作协办大会,共同聚集相关优势资源,共同打造一场高水平的行业交流和聚会。让我们一起迎接6月7-9日的全世界华人相互切搓交流,共襄盛举的产业研学术的大会!

We are also very honored to invited UXPA China to cooperate to assist this conference, together to take relevant advantages of resources to create a high level of industry and international community. Let us meet on June 7-9, with people all over the world talking and sharing ideas, creations and details through this industry research academic conference!